The Liquor Co. 1977
Project Details
Project Details
About
The Liquor Co. 1977: Defining Liquor Retail
The Liquor Co. 1977 is a proudly local, independently owned liquor retailer with a strong presence across Vancouver Island. Known for its curated selection of wines, spirits, and craft beers, The Liquor Co. 1977 blends a passion for quality with a commitment to community, offering customers a personalized and elevated shopping experience.
A Fresh Take on Island Retail
To support their brand evolution and enhance the customer experience, The Liquor Co. 1977 undertook a major redesign of 10 retail locations across Vancouver Island. Each store was reimagined to reflect the company’s modern, approachable identity while maintaining a strong connection to the local communities they serve.
Cutler’s Role
Cutler was proud to provide interior design and consulting services for this multi-location transformation. Our team worked closely with The Liquor Co. 1977 to develop a cohesive design strategy that could be adapted across all stores while allowing for unique touches that reflect each location’s character. Key aspects of our involvement included:
- Interior Design: We created a warm, contemporary retail environment that enhances product visibility and encourages exploration.
- Brand Integration: Each store was designed to reflect The Liquor Co. 1977’s refreshed brand identity, with custom signage, display fixtures, and finishes that reinforce their story and values.
- Project Consulting: Cutler provided consulting services, coordinating with local contractors and stakeholders to ensure smooth execution across all 10 locations.
The result is a network of beautifully redesigned stores that elevate the liquor shopping experience while staying true to the brand’s roots.
