Retail & Showrooms.

Cutler is a Vancouver based architecture and interior design firm with a long track record in retail interior design and showroom design across Canada. Our team has built successful retail environments for brands of every size, from pop up shops in Whistler to flagship retail units in Toronto. As a retail interior design company with active relationships across the country, including landlords, brokers, contractors and vendors, we bring a real operational advantage when it is time to build. We speak the language of retail and understand its day to day challenges.

Retail interior design is built around transactions and high volume customer journeys, while showroom interior design is built around immersion and brand storytelling. In retail store design we focus on customer flow, fixture density and conversion. In showroom design we slow that flow down and let the product become the hero of the space. Cutler handles both as a Vancouver studio, and we often blend the two approaches when a brand needs a hybrid space that drives sales and tells the brand story at the same time.

A Cutler retail design project usually covers retail space planning, fixture design, and graphics and signage development, along with the full retail environment design package. We start with research and collaboration with the client team to understand the product story, then translate that story into a retail space design that fits the brand. Our retail space planning work covers the storefront, the customer journey through the store, the back of house, and the brand touchpoints that build recognition over time. Concerns from security through to ROI are addressed up front and built into the solution.

Yes. Cutler's retail and showroom work spans the full range of formats, from temporary pop up shops to permanent flagship stores. Past projects include pop up shops in Whistler and flagship retail units in Toronto, with active retail design work happening across Canada. Whether you are a single location operator opening your first store or a national brand rolling out multiple retail locations, our team has the experience and the contractor relationships to deliver. We also design product showrooms for brands that want their product to take centre stage.

Today's customers are looking for a retail experience that is memorable, authentic and shareable, and one that stays consistent across e commerce, social media and the physical store. Our retail store design approach starts with the product as the hero, then builds an enticing storefront that draws customers in, and finally layers proprietary brand cues throughout the space to build recognition, connection and brand equity over time. That combination is how a well planned retail environment turns walk in traffic into return customers, which is the part of retail design that moves the ROI needle for our clients.