Flight Centre Travel Group is a travel retailer, primarily focused on the leisure and corporate travel markets. They recently developed a new interactive retail concept and began rolling it out to their network of stores in 15 countries. With a focus on process and efficiency, Cutler is helping Flight Centre to rapidly deploy the new concept to locations across Canada.
Planning a trip can be daunting and overwhelming. In wanting to ensure a customer experience that is the exact opposite of that, we’ve created a space that will help initiate conversation, spark ideas, and ease communication between travel experts and their clients. By providing options for all types of consultation, Flight Centre’s Concept Store is designed to tackle challenges at any stage of planning, in a relaxed and resource-filled environment.
While maintaining Flight Centre’s core brand elements — red colour scheme, logo, signage, scribble map, departure board etc. — we’ve incorporated resort-style amenities and design elements to help them offer a different kind of travel agency experience. Highlighting their services in a way that conveys comfort and hospitality, the space becomes a destination in its own right. With Flight Centre’s Concept Store at Coquitlam Centre, “Your Journey” truly “Starts Here.”