Showrooms and product labs are a place for play. These spaces should provide opportunities to experience the products and brands, while learning from trusted experts.

At Cutler, we believe that the most valuable asset of a showroom or product lab is the staff. We work closely with our clients to understand their operations and design spaces that support their sales strategy. We recognize that demonstration and educational presentation areas provide opportunities to train sales teams, engage customers and even entertain, while more visually and acoustically private spaces allow for one-on-one consultations or sensitive conversations. We work in close coordination with mechanical and electrical engineers to ensure products can be tested by staff and customers, while addressing all other space needs.

We create showrooms that help customers navigate through their options. In large spaces with seemingly endless choices, it’s critical to know where to start. We develop detailed wayfinding strategies that guide customers from one hundred feet, twenty feet and even two feet away. Shop-in-shops are utilized to highlight a collection of similar products or a single brand within a focused environment, making them easy to find and compare.

Since showrooms and product labs are constantly changing as brands and products evolve, it’s important to incorporate flexibility into the foundation of the design. Modular and multi-functional fixture systems are tools that we often utilize to maximize flexibility. A neutral palette and timeless details can also be helpful both in maintaining focus on the product and in planning for future growth. By analyzing our clients’ target customers, we build an experience that is best suited for their wants and staff needs.

Our Showroom + Product Lab Services


Concept Development
Branded Environments
Finishes + Specifications
Environmental Graphics & Signage
Custom Millwork Design
Design Guidelines
Customer Flow


Architectural Drawings
Schematic Design
Interior Design Drawings
Building Permits + Code Compliance
Engineering Coordination
Lighting Design
Test Fits


Permit Expediting
FF&E Selection and Purchasing
Bidding + Contract Negotiation
Construction Contracts
Construction Contract Administration
Feasibility Studies
Project Management

Upcoming Project? Let's Talk.
Contact us if you are looking for help with an upcoming Showroom or Product Lab design project.