Retail stores + showrooms are for more than just shopping. They provide opportunities to experience the products and build a relationship with a brand in a physical space.

The customer of today is looking for an experience. At Cutler, we believe this experience should be memorable, authentic and shareable. It should also be consistent across all applications of the brand – from e-commerce to social media to brick and mortar.

We develop unique retail environments and showrooms that reflect the spirit and personality of the brand. The customer journey begins with enticing storefronts that make a memorable first impression while drawing customers inside. Throughout the space, we incorporate proprietary brand cues that build recognition and equity over time.

The hero of the retail and showroom experience is always the product. Through research and collaboration with the client team, we gain an understanding of the product story. We then tell that story through processes such as space planning, fixture design, and graphics and signage development.

One aspect that can easily make or break the product’s presentation is lighting. All aspects of lighting design, from colour temperature to output to the direction of track heads, are carefully developed by our internal team to suit each and every store.

With a long history of developing successful retail and showroom environments across the country, we speak the language of retail and understand its unique challenges. Our projects range from pop-up shops in Whistler to flagship CRU’s in Toronto. We’ve had the privilege of working alongside talented industry colleagues and maintain excellent relationships with landlords, brokers, contractors and vendors. We work closely with our clients to ensure their concerns, from security to ROI, are at the forefront of our solutions while building an experience that is that is best suited for their clients’ needs.

Our Retail + Showrooms Services


Concept Development
Branded Environments
Finishes + Specifications
Environmental Graphics & Signage
Custom Millwork Design
Design Guidelines
Customer Flow


Architectural Drawings
Schematic Design
Interior Design Drawings
Building Permits + Code Compliance
Engineering Coordination
Lighting Design
Test Fits


Permit Expediting
FF&E Selection and Purchasing
Bidding + Contract Negotiation
Construction Contracts
Construction Contract Administration
Feasibility Studies
Project Management

Upcoming Project? Let's Talk.
Contact us if you are looking for help with an upcoming Retail or Showroom design project.